Marketing/Management



Marketing/Management

Associate of Applied Arts and Sciences

Marketing/Management personnel control or direct the operation of a business, manufacturing plant, or similar organization. In general, they establish and/or carry out the policies of the organization, and plan and organize the operations of the departments under their direction. They see that the work of their departments is coordinated with the operations of the whole organization and must be constantly alert to avoid wasting time, energy, and materials.

Courses by Placement/Transfer

The following courses may be prerequisites for your program depending upon your placement scores or transfer evaluation.  Advisors can assist you to integrate these into your program of study during your first semester at West Shore.  Contact Student Services at 231.843.5510.

Course Code

Course Title

Credits/

Contact

ENG 051 or

ENG 098

Introduction to College Writing or

Writing Essentials

4/4

3/3

ENG 052

Introduction to College Reading

4/4

MTH 051 MTH 120

Pre Algebra and/or

Introduction to Algebra

4/4

FYS 101

First-Year Seminar

2/2

Program of Study

Course Code

Course Title

Credits/

Contact

Pre/Corequisites

Semester 1

ACC 121

Principles of Accounting I

4/5

ENG 111

English Composition I

3/3

ENG 051 or ENG 098 & ENG 052 or Placement

BUS 100

Introduction to Business

3/3

BUS 142

Principles of Retailing

3/3

CIS 160

Desktop Applications

3/4

Total

16/18

Semester 2

ACC 122

Principles of Accounting II

4/5

ENG 112 or ENG 257

English Composition II or

Professional Writing

3/3

ENG 111

MKT 241

Principles of Marketing

3/3

BUS 100 or BUS 142

MKT 243

Principles of Salesmanship

3/3

BUS 101

MTH 123

Business Mathematics or

Introduction to Statistics

3/3

MTH 051, 120, or Placement

OIS 150

Fundamentals of Keyboarding

2/3

May be waived

Total

18/20

Semester 3

BUS 112

Business Law

3/3

MGT 201

Principles of Management

3/3

MKT 244

Advertising

3/3

BUS 142 or MKT 241

MGT 299,

MKT 299, or

Business

Business Management Internship, Marketing Internship,  or select one Business course

3-6/3-6

Approved Application

General

Education

Elective

ECO 136 Principles of Economics is recommended or

select one from Communications, Humanities and Fine

Arts, Math, Science, or Social Science

3/3 min.

Total

15/15

Semester 4

MGT 202

Personnel Management

3/3

BUS 100

MGT 205

Small Business Management

3/3

MGT 201

POL 151

American National Government

3/3

Humanities

Elective

Select one from categories A, B, or C

3/3

CIS 165

Advanced Desktop Applications

3/4

CIS 160

Total

15/16

Degree Total

 

64/69


*ECO 136 Principles of Economics may be used as a Business Elective or General Studies Elective.

Microsoft Office Specialist


What You'll Earn - Industry Certification:

This program incorporates a recognized industry certification as part of your degree program. You will study for and complete two seperate Microsoft Office Specialist (MOS) certification exams (included in the cost of tuition).

* courses that include MOS certification components



Students are responsible for all prerequisites and/or co-requisites. See course descriptions.

In order to receive a degree/certificate in this program, students must take the National Occupational Competency testing Institute’s Job Ready Occupational Competency Test.

This program is intended to prepare students for employment, and therefore has not been designed to transfer to senior institutions. Some of the courses, however, may be transferable. For clarification, see a WSCC adviser.