A ‘Tools for Thinking’ Approach to Business Creativity

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Dr. Robert Root-Bernstein, Physiologist from Michigan State University

Dr. Robert Root-Bernstein, a physiologist from Michigan State University, will present a program for the community titled “A ‘Tools for Thinking’ Approach to Business Creativity,” on Sept. 6, at 6:30 p.m., in the MBT Room of the Administrative and Conference Building on the campus of West Shore Community College.
Those who attend will discover why breadth of experience is critical for developing critical thinking; how educators and business people perceive creativity from quite different perspectives; who is creative; when one wants creativity; and how to foster its appropriate use.

Together with his wife Michele Root-Bernstein, Bob is the author of “Sparks of Genius.” The book explores the 13 thinking “tools” creative people in all lines of work use.  Root-Bernstein has found that whether a person is a student or a teacher, a parent or grandparent, an employee or a retiree, or in business, social work, or manufacturing, the tools are surprisingly the same.

Root-Bernstein is also a recipient of the MacArthur Foundation’s “genius” grant and is the author of several other books.

A related event will be held at 11 a.m., Sept. 7, Center Stage Theater, for students and community, “Thinking Creatively Across the Disciplines.”


Author: Thomas Hawley | Executive Director of College Relations