Marketing, communications professionals create statewide association



03.07.2014


A new association is connecting communication and marketing professionals at community colleges across the state.

Marketing and communications representatives from the 28 community colleges, including West Shore Community College, have organized a new statewide association; the Michigan Community College Marketing and Communications Association (MCCMCA).

The MCCMCA aims to bolster the marketing and public relations efforts of colleges individually while fostering efforts to promote community colleges in general.

Previously, marketing representatives met occasionally as an ad hoc committee, but did not take steps to become a professional association until recently. Earlier this year, the group adopted an organizational structure, selected an initial slate of officers, and is developing plans for a statewide awareness campaign focused on community colleges. The group plans to meet on a quarterly basis.

Thomas Hawley, director of college relations at WSCC, said the colleges will have a greater impact working together than separately.

“We are united by our desire to help the public understand the quality and worth of a community college education,” Hawley said. “Together, we are in a better position to connect the reality of the community college experience with anyone seeking higher education or wishing to enhance their skills.”

The new association is affiliated with the Michigan Community College Association (MCCA), which provides legislative and government advocacy for community colleges statewide.

According to Mike Hansen, president of MCCA, an organization like the MCCMCA will provide tremendous value.

“It’s often said that community colleges are the best kept secret in higher education, providing great value and high quality,” Hansen said. “Having an organization dedicated to delivering the good news about community colleges and the benefit they provide to students and employers in critical, emerging job sectors can only be beneficial.”


Author: Thomas Hawley | Executive Director of College Communications & Community Engagement